Tuesday, August 30, 2005



We have seen marketers launching new product categories to fulfill the customer needs.

Pepsi lauched a sporty drink - Gatorade.
HLL launched Lipton Ice Tea.

What is going in the minds of thousands of FMCG marketers in India?

Which can be next big product category which will accepted widely?
What are different options for marketers?


Blogger Nitin Kochhar said...

One of the product categories should be Health Products. We have seen SOYA MILK (targeting the health conscious people). We have seen Indians going in for Atta Noodles recently launched

August 30, 2005 1:54 PM  
Blogger Nitin Kochhar said...

In past we have seen ITC going in aggressively for new products like:
1. Sunfeast Pasta - Different product lines
2. Introduced (ready to eat) foods under the brand "Kitchens of India"
Others ITC brands are:
a. Aashiward atta
b. Mint - o
c. Aashirwad Ready meals
d. Sunfeast
e. Biscuits (Glucose, Marie and Cream)

For details visit: http://www.just-food.com/features_detail.asp?art=938

August 30, 2005 2:01 PM  

Post a Comment

<< Home