Wednesday, April 12, 2006

Saugata Gupta ... FMCG marketing guru

Saugata Gupta, chief-marketing, Marico Industries, started his career with Cadbury’s India as a brand manager, where he was instrumental in launching the Perk brand. Later, he moved to ICICI Prudential Life Insurance. His desire for challenges made him shift back to the FMCG sector to explore new categories.

Btech: IITK
Previous CMO at Marico: Mr Arvind Mediratta quit to join Whirpool

Click for interview (a journey from FMCG to insurance to FMCG)