Tuesday, August 30, 2005

Aspirational products - key growth engine for FMCG companies in future !!

Hair colours at Rs 399 a pack,
styling spray at Rs 195 a canister,
shampoos for coloured hair at Rs 120 a bottle,
face wash at Rs 95 a tube, conditioning soufflés, shower crèmes...

Priced several notches higher than the current product range, these launches hope to whet the urban consumer's appetite for "aspirational" products.

Lakme Hairnext shampoo is 15 per cent dearer than Clinic All Clear .. Priced at a hefty 60 per cent premium to the popular Sunsilk range
Lakme has unveiled a range of hair styling sprays and a conditioning soufflé, under its Hairnext range
New skin care brands - Perfect Radiance and Lakme Matteffect - are priced at a 50 to 100 per cent premium to the Fair & Lovely range.

Henkel SPIC
Recently unveiled two new hair colour brands for home use, says that it sees the market for premium hair colour growing at 40-45 per cent, as consumers upgrade from dyes to fashion colours

"We expect non-functional and purely aspirational products to be the key growth engine for FMCG companies in future," Mr R. Subramanian, Managing Director of grocery chain Subhikshahe, pointing out that consumers are willing to pay a premium for beauty, health and food products, but not for detergent powders or cleaning bars.

What can be the other ASPIRITATION BRANDS in future in India ??


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