Monday, July 05, 2010

MarkOUT - "Marketing Outsourcing in India"

So far we have heard of IT services getting outsourced; Manufacturing getting outsourced; Human resources getting outsourced. But have we even heard of marketing getting outsourced. This is a new platform where Small and Medium Enterprises can come and post there marketing challenges/ objectives for growth. The need for the platform has arrived from the simple fact being, many SMEs have got the right set of products and services, but doesn’t have full fledged & skilled marketing department. We at “MarkOUT: Marketing Outsourcing in India”, brings with us wisdom of experience to understand your business needs and provide you with the right marketing interventions at different stages.

As this is a new venture, we are starting with services free of cost. So, don’t miss this opportunity and send the following details to
1. Company Details
a. Existing products/ services – with images
b. Targets consumers/ markets
2. Marketing objectives/ challenges

MarkOUT Services
More than BRICKs to make a HOTEL

Building a Hotel not just need bricks; or mere standing walls with roof. It is journey of meticulous planning by involving different experts like the architect, builder, interior designer etc for different stages of the project. We draw this analogy to offer you the relevant services at different stages.

Stage 1 (Product Development with differentiation): Detailed discussions with the architect on site planning, structural drawings, finally leading to a prototype. The critical attribute in the whole process is product differentiation, which will attract customers. The differentiation may be in form of huge balcony facing the swimming pool.

Stage 2 (Manufacturing): After the specifications are freezed, the construction will start by the builder. The construction has to match with prototype.

Stage 3 (Brand Development – Name, Aesthetics, Packaging): After the product is ready, it is high time to differentiate the Hotel in the mind of the consumers. But before we do, it should be very clear who the target consumer is. Is it for business travellers, Foods lovers looking for a comfortable stay. After target is clear, the next step is the right positioning. The positioning can be a destination for people, who are Punjabi by Heart. So all the interiors, utensils, room décor will be customized accordingly.

Stage 4 (Marketing): Now the product is differentiated, the brand is differentiated. It’s the right time to market it to people and get good money for the services. It will entail set of marketing activities – direct marketing, hoardings etc. Choosing the cost effective marketing techniques is the key to success.

Stage 5 (Continuous Marketing): Now you have started getting consumers to your Hotel. The most critical step is to customize the services as per changing consumer need and to create excitement for the consumer to give repeat business.

We at MarkOUT, will strive to identify the relevant marketing interventions at different stages for your growth. You can share with us your product/ service details, with respect to the different stages mentioned above.

For Details visit:

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