Wednesday, October 12, 2005

Airline Business .. targeting Bottom of the Pyramid

The Deccan airlines were the first in India to offer tickets for Re 1 to Rs 500.

Capt. Gopinath's Vision - "each and every individual, whether a labourer or a professional, should definately be able to take atleast one flight a year". According to him - "Emerging India was not about 1 billion hungry people, but 1 billion hungry consumers"

Out of 20 million passengers travelling by train, Capt. Gopinath suggests that even if they get 5% to travel by air, it will be 1 million passengers, which currently is 50000.

Strategy: Use small 48 to 50 seaters planes for towns and large planes for metros
He projects that Air Deccan will touch 4 million passengers by end of the year, which is half of what Indian Airlines achieved in 50 years - Signifies the paradigm shift.

Air Deccan did not only remove the price barrier, but also the social and caste barrier to air travel !!


Anonymous Anonymous said...

Keep up the good work » » »

February 17, 2007 1:03 AM  

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