Monday, October 10, 2005

Strategies for Consumer Goods

Consumer goods companies thrived in the past decade's tough climate thanks to a focus on strong brands and big productivity improvements. But mounting pressure from thrifty consumers and powerful retailers, combined with diminishing returns from efficiency efforts and heightened competition in emerging markets, is forcing companies to rethink their strategies for future growth.

To read more visit: http://www.mckinseyquarterly.com/article_page.aspx?ar=1549&L2=20

2 Comments:

Blogger Mary Morgan said...

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October 10, 2005 4:46 PM  
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February 06, 2007 4:36 PM  

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