Tuesday, October 25, 2005

Gloria Jean Coffee to enter India

"We have decided to set up outlets so as to tap the expanding Indian market," said Tony White, Gloria Jean's regional manager of operations for India.

"Around 20 outlets are coming up next year in seven cities - New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kolkata and Pune," White said, adding the target was to open 300 outlets over the next five years.

"We are in the process of recruiting master franchisees," he said, but declined to divulge details of investment. White said the company conducted an extensive market research in the country over the past six months to understand issues like product positioning, pricing, sourcing and returns.

"The recently concluded research indicated that there is an opportunity for Gloria Jean's to establish itself in the major urban centres," White said.

The retailer would serve 40 different types of coffees and snacks like brownies, cookies, peachiness, pastries, chocolate drinks and ice mochas. The chain will also store gift items, travel bags and designer mugs.

On pricing, White said his company was going to position its coffees between Barista and a five-star hotel. "The price will match Barista's but the ambience will be that of a five-star hotel."
White said the company was targeting executives and professionals in the 25-to-45 year age group who needed an atmosphere much better than the present coffee retailers in India. "There would be a wireless fidelity (wi-fi) system in the outlets for these professionals to help them work even while sipping a cup of coffee."

Gloria Jean's operates some 500 outlets in 20 countries including 300 in Australia.