Thursday, October 20, 2005

Will Mobile Karaoke Become The Next Big Thing In Indian Mobile Content?

Mobile2win India, the subsidiary of the Hong Kong-based wireless marketing solutions provider Mobile2win Ltd and a part of, has developed a software that will enable mobile users to download karaoke on their phones.

So while the mobile plays the music, the screen will flash the lyrics. One can even search for the favourite singer or music number. Indian users will be the first in South Asia to have this entertainment quotient attached to their handsets. "Only a handful of countries boast of this software. With the vibrant film and music industry in India, there is a big market as people here are fond of music. Those with GPRS mobiles can download songs from their operators’ portal,” said Rajiv Hiranandani, country head, Mobile2win India.

So Mobile2Win is starting its mobile karaoke service in India from October 19 onwards. According to Rajiv Hiranandani, CEO, Mobile2win, mobile karaoke is the next big thing to happen in the mobile value added services sector. "It can get bigger than games if not bigger than ringtones," Hiranandani says. Ringtones currently clock Rs 4-5 crore a month for the entire industry while gaming is about Rs 1 crore a month. So in the long term karaoke on phone can clock about Rs 2 crore. There could be about 2-2.5 million karaoke downloads three or four months down the line. The price point for karaoke songs range from Rs 25-35 per download.

According to Hiranandani, the trigger for this could be when karaoke is available for regional language songs. Mobile2win is planning karaoke in five (more) regional languages like Gujarati, Bengali, Punjabi, Malayalam, and Kannada. Mobile2win currently has a catalogue of 200 songs (mainly English and Hindi) which is likely to be expanded to 1,000 songs. The company has tied up with operators like Airtel, Hutch, Idea, BPL, Spice, MTNL, Tata Indicom. Apparently, many other mobile content companies are rushing to operators to provide karaoke services.

So will karaoke be the next big thing?


Anonymous Anonymous said...

best regards, nice info » »

February 21, 2007 3:26 AM  

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