Saturday, October 15, 2005

Marico Bangladesh acquired a toilet soap - Aromatic

Marico Bangladesh (MBL) - the Bangladesh-based wholly owned subsidiary of the company - has acquired the toilet soap brand, Aromatic, from Aromatic Cosmetics Ltd (ACL) for an undisclosed consideration.

The soap brand, Aromatic, had an aggregate turnover of about Taka 300 million in Bangladesh with a market share of around 5%. Aromatic's brand equity owes its strength to the quality of the soap and its positioning based on the "halal" concept, which has a strong recall amongst consumers, a Marico statement said.

Earlier this year, MBL had acquired another soap brand, Camelia, to signal its entry into the toilet soaps market in Bangladesh. The acquisition of Aromatic will now enable MBL to strengthen its presence in the soaps category that is estimated at about Taka 6,000 million.

Marico currently enjoys market leadership in the coconut oil category in Bangladesh through its brand Parachute. A strong distribution network that reaches about 290,000 outlets supports this.

Marico operates in the consumer product, skin care services and ayurvedics segments in India.
Marico has done well over the past few years when the FMCG industry was facing bad times. For Q1 June 2005, Marico’s consolidated net profit jumped 22% to Rs 20.77 crore (Rs 16.99 crore). Sales rose 12% to Rs 272.85 crore (Rs 243.94 crore).

Its a global village !!