FMCG companies going the Internet advertising way !!

In the months to come, the share of online ad spend of traditional advertisers in categories like fast moving consumer goods (FMCG), such as Hindustan Lever Ltd, Pepsi, Coke, telecom, such as Airtel, Tata Indicom, Reliance, and automobiles, such as Maruti, Tata Motors and Hyundai, could go up to 40-50% from the current 30-odd per cent. Hindustan Lever, which has an ad budget of Rs 700 crore per year, has created a separate online ad budget for its products like Axe deodorant and Close Up toothpaste, both targeted at the youth.

Advertisers, advertising agencies and portals in the country, exciting times seem to be ahead!!