Nature Care...Brooke Bond launches flavoured tea in India

Brooke Bond on Thursday introduced to the nation a unique flavoured tea called 'Brooke Bond Red Label Natural Care'. The offering is tea with its goodness enhanced by the addition of the natural flavors of Adrak, Ashwaghandha, Mulethi (Yashtimadhu), Elaichi and Tulsi. With this launch, India's leading tea brand creates a new segment within beverages, targeted at families seeking wellness in their daily lives.

Vineet Taneja, VP, Tea, HLL said, "Our aim has been to provide a unique and relevant product, to make a real difference to consumers' lives. Tea itself is known for its myriad benefits, and the addition of these 5 natural flavours makes the cup even more full of goodness, not to mention, pleasant to taste -that's why we call it the 'Pyaar ka Pyaala, sehatwaala', a truly innovative offering."

The Company said that, its Tea Excellence center in Calcutta worked closely with the research center in Bangalore for the development of this product. They researched the five natural flavours and concluded that they worked well as a combination in this flavoured tea because they contain those that are familiar (Elaichi, Adrak, Tulsi) as well as those, which are not usually accessible in the kitchen in day-to-day life today (Ashwagandha, Mulethi).

A major criterion in the selection process of these natural flavours was the perceived fit with tea, and the end result is a unique product, which is healthy, as well as tasty.

Affordably priced since it is meant for daily use by consumers, the flavoured tea will be available in two pack sizes, a main pack of 250g for Rs53, and a trial pack of 100g for Rs20.