Saturday, October 15, 2005

Colgate launches toothbrush with a tongue cleaning feature

Colgate-Palmolive (India) Limited (CPIL) on Tuesday announced the launch of New Colgate Super Flexible Toothbrush, India's first toothbrush with tongue-cleaning feature at the back of its head, that gives a 'Whole Mouth Clean'.

New Colgate Super Flexible, which builds on the best-selling Super Flexible range of Colgate, boasts of 'premium' bristle profile. It uses imported bristles with raised tips that reach in-between teeth and also back teeth. The firm inner, coloured bristles gently scrub the tooth surface to remove plaque while the soft outer bristles gently massage the gums. At the back of its diamond-shaped head is a special ribbed design that serves as a tongue-cleaning device that removes deposits from the tongue.

Practical concept !!


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