General Motors moves to McCann Erickson & Rediffusion DY&R

DY&R have bagged the creative duties for General Motors.

While McCann will look after all their car lines including Chevrolet Optra and new car launches, Rediff will look after Tavera and Chevrolet corporate business.Confirming this development to agencyfaqs!, Anisha Motwani, director, marketing General Motors India, says, “The size of the business is upwards of Rs 50 crore.”

The incumbent agency for Chevrolet Optra was Enterprise Nexus. The media duties were recently won by Madison Media. Says, Santosh Desai, president, McCann Erickson, India, says, “It was a combination of our in-depth strategy and impactful creative that helped us gain an edge over the others.”