Modern Indian Is Digital Indian: Survey

These are the key findings from a study by JuxtConsult, a Delhi-based internet research consultancy: -
Digital is the new ‘symbol’ of emerging lifestyles among urban Indian net users
Digital is increasingly dominating net users’ lifestyle choices
Digital friendly features top their gadget buying agendas
Netizens are fairly ‘integrated’ Indians in their media habits
More of them prefer to ‘invest’ rather than to ‘save’
They associate success very highly with ‘monetary’ success, but essentially look up to Indians as their role models.

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