Tuesday, October 25, 2005

Santoor increase Wipros Revenue

The brand Santoor’s robust growth for the third year in a row pushed Wipro Consumer Care’s market share in the national toilet soap category to an all-time high of 5.5% by volume and 6.2% by value in the second quarter of ‘05-06. Santoor alone, with a retail value of Rs 400 crore, saw its volume share hit 5% in August this year, up from 3.6% a year ago.

Wipro occupies the fourth slot in the pecking order after HLL (58%), Nirma (12%) and Godrej (8.5) in value terms. Wipro’s strong presence in the soap market is restricted to the west and the south through flagship Santoor and the recently-acquired ayurvedic soap Chandrika (0.4 by volume). Its presence in the north is minimal, with the Milk and Roses brand(0.1%).

Wipro makes a mark in FMCG from IT !!