Thursday, April 13, 2006

Arvind Mediratta .. 12 years of FMCG experience

Arvind Mediratta, vice-president, marketing, Whirlpool India, has spent 12-and-a-half years in the FMCG industry, his first and longest stint being with FMCG giant, Procter and Gamble (P&G). When he wanted to break free from the "structured organizational setup at P&G", Marico Industries welcomed him as marketing head. In the two years that he spent at Marico, the company improved its topline growth, with new products contributing nearly 17 per cent of the turnover in financial year 2003 (up from about 12 per cent the previous year). Whirlpool India attracted Mediratta for one very simple yet strong reason - 'consumer focus'. Mediratta's current agenda is to further the 'homemaker' partnership with the consumer by providing her relevant technology.

Interview with Arvind Mediratta and check out why he shifted to Consumer durables !!