Tuesday, July 11, 2006

Tracking Freshness ... a Concern

Have you even checked the expiry date of the product you consume everyday. Most of you dont do ... I must bet. But is it the responsibility of consumers?

Now think of a scenario - "Total removal of expired stocks from retailers by all the companies". Then the consumers will never bother to check the expiry dates. Now the next question arise is that whether the companies track the outdated stocks. I have personally seen many expired products in the markets, which the retailer keep selling. This is unethical at the part of both retailers and more on the organization.

There should ideally be a supervisor to track the outlets in different markets for the freshness. Now lets look at how this problem arise. The main reason is the inefficient estimate of the stock at the wholesalers and the retailer level. So in a utopian state of perfect estimates, there wont be any damage. But that will always happen. So the companies role should be to come up right estimates if not perfect, which will increase the fressness level of products.

Its not only business ... but something else as well !!

7 Comments:

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July 21, 2006 7:19 PM  
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July 21, 2006 8:04 PM  
Blogger Kallappa said...

how do u propose to do it? what abt company policy on returns

July 26, 2006 10:03 PM  
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July 28, 2006 7:17 AM  
Anonymous Vipin Aggrawal said...

hmm... this article sets me thinking...

using an expired product might nt give the desired results, impacting the satisfaction level of consumers and thus the brand image.

considering this, it is all the more important for companies to remove expired products from shelves. ofcourse, operational issues are there. better estimates of demand seems to be the solution. this will also help better relationships with retailers.

pls correct me if i am wrong.

August 09, 2006 2:50 PM  
Anonymous ishwinder singh said...

The concern that you have raised is a fair one. One sector where this becomes most important is pharmaceuticals. The involvemnet of IT in consumer product industry has been growing with the prolifertaion of such concerns. RFID is one such technology which takes care of this situation. It eliminates the requirement of having a suprevisor looking after the expiration dates of products.As put by Thomas Friedman: RFID would be like a holy grail for the industry: a perfect balance between supply and demand. Presently its quite expensive to adopt the etchnology but the long list of benefits it provides, accross the supply chain is justification more than enough. on the front end of selling rfid would surely provide for a better experience for the shopper and introduce the element of : 'Its not only business ... but something else as well !!'

September 15, 2006 2:04 PM  
Blogger Nitin Kochhar said...

Rightly said !! RFID will be a great boon. It will refine the systems and processes.

September 18, 2006 5:33 PM  

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