Tuesday, July 11, 2006

Tracking Freshness ... a Concern

Have you even checked the expiry date of the product you consume everyday. Most of you dont do ... I must bet. But is it the responsibility of consumers?

Now think of a scenario - "Total removal of expired stocks from retailers by all the companies". Then the consumers will never bother to check the expiry dates. Now the next question arise is that whether the companies track the outdated stocks. I have personally seen many expired products in the markets, which the retailer keep selling. This is unethical at the part of both retailers and more on the organization.

There should ideally be a supervisor to track the outlets in different markets for the freshness. Now lets look at how this problem arise. The main reason is the inefficient estimate of the stock at the wholesalers and the retailer level. So in a utopian state of perfect estimates, there wont be any damage. But that will always happen. So the companies role should be to come up right estimates if not perfect, which will increase the fressness level of products.

Its not only business ... but something else as well !!

6 Comments:

Blogger Kallappa said...

how do u propose to do it? what abt company policy on returns

July 26, 2006 10:03 PM  
Anonymous Anonymous said...

Hi there Blogger, a real useful blog.Keep with the good work.
If you have a moment, please visit my Wild Oats Market site.
I send you warm regards and wishes of continued success.

July 28, 2006 7:17 AM  
Anonymous Anonymous said...

hmm... this article sets me thinking...

using an expired product might nt give the desired results, impacting the satisfaction level of consumers and thus the brand image.

considering this, it is all the more important for companies to remove expired products from shelves. ofcourse, operational issues are there. better estimates of demand seems to be the solution. this will also help better relationships with retailers.

pls correct me if i am wrong.

August 09, 2006 2:50 PM  
Anonymous Anonymous said...

The concern that you have raised is a fair one. One sector where this becomes most important is pharmaceuticals. The involvemnet of IT in consumer product industry has been growing with the prolifertaion of such concerns. RFID is one such technology which takes care of this situation. It eliminates the requirement of having a suprevisor looking after the expiration dates of products.As put by Thomas Friedman: RFID would be like a holy grail for the industry: a perfect balance between supply and demand. Presently its quite expensive to adopt the etchnology but the long list of benefits it provides, accross the supply chain is justification more than enough. on the front end of selling rfid would surely provide for a better experience for the shopper and introduce the element of : 'Its not only business ... but something else as well !!'

September 15, 2006 2:04 PM  
Blogger MarkOUT said...

Rightly said !! RFID will be a great boon. It will refine the systems and processes.

September 18, 2006 5:33 PM  
Blogger Priya said...

Great post. It was a good read and lots to know Fast-moving consumer goods (FMCG) News. Having the Information Security Services in your enterprise or organization to identify and classify the security issues in IT/ Finance systems. IARM is a single platform which can handle all your PCI DSS to perform assistance With expertise in PCI assessment that helps your businesses to analyze the status of the organization's security.
Best IT Security Company
Penetration Testing Company In Chennai
Soc Services In India
Cyber Attack Recovery Services In India
Information Security Internal Auditing Company

February 17, 2020 5:55 PM  

Post a Comment

<< Home