Monday, September 25, 2006

FMCG Product Categories

There are mainly 4 product categories in FMCG:
  1. Home and Personal Care (Home Care and Personal Care)
  2. Foods and Beverages
  3. Cigarettes
  4. Alcohol

These categories can be divided in sub categories. Lets take one by one:

1a. Household Care: It can be divided into the following categories

  • Fabric wash - Laundry soaps and Synthetic detergents
  • Household cleaners - Dish/utensil cleaners, floor cleaners, Toilet cleaners, Air fresheners, Insecticides and Mosquito repellants, Metal polish and Furniture polish

1b. Personal Care: It can be divided into the following categories

  • Oral Care - Toothpaste
  • Skin Care - Creams, Lotions, Gellies
  • Hair Care - Hair Oil, Shampoos
  • Personal Wash - Soaps
  • Cosmetic & Toiletries
  • Talcums
  • Deodorants
  • Perfumes
  • Paper Products - (tissues, diapers, sanitary)
  • Shoe care

2a. Foods

  • Confectionary
  • Staples/ Cereals
  • Bakery products - Biscuits, bread, cakes
  • Snack food
  • Chocolates
  • Ice cream
  • Processed fruits
  • Vegetables
  • Meat
  • Dairy products
  • Branded flour, rice, sugar

2b. Beverages

  • Tea
  • Coffee
  • Juices
  • Bottled water
  • Health beverages
  • Soft drinks

12 Comments:

Anonymous Anonymous said...

Hey! Nitin,

Kindly send me full FMCG product categories list as the list you provided is short one. I am interested in knowing it more closely as I have got a job in IT department of a Retail firm.

Thanks

najamk@gmail.com

February 26, 2007 7:44 PM  
Blogger deepak said...

i want to know more about processing....and advertising of a product as im working with an advertising agency

March 20, 2007 5:57 PM  
Blogger amit said...

sir i am amit tiwari Pursuing MBA with Marketing stream This is my last sem. I want to build my carrier with FMCG Sector in MP so please inform me.

February 09, 2008 12:49 PM  
Blogger tejas said...

hey people, i am a first year management student in mumbai,
i wish to know what are the areas or new avenues for marketing, that can be chosen

March 26, 2008 4:16 PM  
Blogger mallampati said...

hi all, i have been working dairy foods company in AP, I want to build a carrear in FMCG, so i wish to know waht areas should i focus to gain knowledge of FMCG and channel to get job

November 08, 2010 10:07 AM  
Blogger Falcon said...

hi all i have been registered my company in food and drink category what are all the product i can sale in this category.

what are all the product comes under this FOOD AND DRINK
PLEASE SEND ME THE DETAILS
falcon19ent@gmail.com

August 04, 2011 12:46 PM  
Blogger Nitesh Research Executive said...

This comment has been removed by the author.

October 01, 2011 12:05 PM  
Blogger Nitesh Research Executive said...

This comment has been removed by the author.

October 01, 2011 12:05 PM  
Blogger Nitesh Research Executive said...

This comment has been removed by the author.

October 01, 2011 12:05 PM  
Blogger SaleXTRACT said...

Hello Guys, My name is Daniel Asare, owner of a market development firm(SGID) specialising in FMCG and pharmaceuticals. If you are interested in introducing an FMCG in Africa or West Africa to be specific contact me.-dasare86@gmail.com

December 12, 2012 3:06 AM  
Blogger Antony said...

Hi,

Really an useful information.. Can you please elaborate on each sub-categories?

Thanks,
Antony
antony.avr@gmail.com

July 14, 2015 2:33 PM  
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August 25, 2015 11:46 AM  

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