FMCG Product Categories
There are mainly 4 product categories in FMCG:
- Home and Personal Care (Home Care and Personal Care)
- Foods and Beverages
- Cigarettes
- Alcohol
These categories can be divided in sub categories. Lets take one by one:
1a. Household Care: It can be divided into the following categories
- Fabric wash - Laundry soaps and Synthetic detergents
- Household cleaners - Dish/utensil cleaners, floor cleaners, Toilet cleaners, Air fresheners, Insecticides and Mosquito repellants, Metal polish and Furniture polish
1b. Personal Care: It can be divided into the following categories
- Oral Care - Toothpaste
- Skin Care - Creams, Lotions, Gellies
- Hair Care - Hair Oil, Shampoos
- Personal Wash - Soaps
- Cosmetic & Toiletries
- Talcums
- Deodorants
- Perfumes
- Paper Products - (tissues, diapers, sanitary)
- Shoe care
2a. Foods
- Confectionary
- Staples/ Cereals
- Bakery products - Biscuits, bread, cakes
- Snack food
- Chocolates
- Ice cream
- Processed fruits
- Vegetables
- Meat
- Dairy products
- Branded flour, rice, sugar
2b. Beverages
- Tea
- Coffee
- Juices
- Bottled water
- Health beverages
- Soft drinks
posted by MarkOUT at 7:50 PM
14 Comments:
Hey! Nitin,
Kindly send me full FMCG product categories list as the list you provided is short one. I am interested in knowing it more closely as I have got a job in IT department of a Retail firm.
Thanks
najamk@gmail.com
i want to know more about processing....and advertising of a product as im working with an advertising agency
sir i am amit tiwari Pursuing MBA with Marketing stream This is my last sem. I want to build my carrier with FMCG Sector in MP so please inform me.
hey people, i am a first year management student in mumbai,
i wish to know what are the areas or new avenues for marketing, that can be chosen
hi all, i have been working dairy foods company in AP, I want to build a carrear in FMCG, so i wish to know waht areas should i focus to gain knowledge of FMCG and channel to get job
hi all i have been registered my company in food and drink category what are all the product i can sale in this category.
what are all the product comes under this FOOD AND DRINK
PLEASE SEND ME THE DETAILS
falcon19ent@gmail.com
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Hello Guys, My name is Daniel Asare, owner of a market development firm(SGID) specialising in FMCG and pharmaceuticals. If you are interested in introducing an FMCG in Africa or West Africa to be specific contact me.-dasare86@gmail.com
Hi,
Really an useful information.. Can you please elaborate on each sub-categories?
Thanks,
Antony
antony.avr@gmail.com
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Hello sir/ma'am, I am Shreta Kathane pursuing my MBA 4th sem in marketing. I want to work with fmcg sector in maharashtra. please let me know if there is any opportunity.
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