Trade Schemes for different FMCG Categories
Different FMCG categories should have different trade schemes. Lets take few categories.
1. Atta: Quantity Purchase Scheme will work here. This will have different slabs and will have higher encentive for higher slabs. Eg. On buy of 10 tonnes of Atta for a period of 2 months, 5 % additional discount will be given and a washing machine will be given
2. Salt: Its more of a wholesale driven category, where price is a crucial dimension. Just by cutting 30 paisa on a Kg of Salt, respective companies can increase their sales
3. biscuits: Here trade schemes are in form of some discount if they clear the bill on time. Its called CD - Cash Discount - normally companies give 1% CD. but its very important to understand that its more of a consumer pull category and trade push dosent work here
4. Soft Drinnks: QPS works here as well.
More discussion on this topic on FMCG Marketers.
1. Atta: Quantity Purchase Scheme will work here. This will have different slabs and will have higher encentive for higher slabs. Eg. On buy of 10 tonnes of Atta for a period of 2 months, 5 % additional discount will be given and a washing machine will be given
2. Salt: Its more of a wholesale driven category, where price is a crucial dimension. Just by cutting 30 paisa on a Kg of Salt, respective companies can increase their sales
3. biscuits: Here trade schemes are in form of some discount if they clear the bill on time. Its called CD - Cash Discount - normally companies give 1% CD. but its very important to understand that its more of a consumer pull category and trade push dosent work here
4. Soft Drinnks: QPS works here as well.
More discussion on this topic on FMCG Marketers.
posted by MarkOUT at 12:02 PM
5 Comments:
Soft Drink Industry
1. 1 bottle free with i crate of cold drinks
2. 24+2 empty bottles
3. Something interesting - Buy empty bottles of competition to places ones own
4. Incentive for exclusive visibility
Dear Sir,
Could you pls tell me that how can we calculate scheme percentage margins on 24+2
Dear Sir,
Could you please tell me how to calculate the scheme buy 20pieces and one piece of diaper free
Dear Sir,
Could you please tell me how to calculate the scheme buy 20pieces and one piece of diaper free
Could you please tell me how to play trade scheme on milk and milk product
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