Tuesday, February 27, 2007

Trade Schemes for different FMCG Categories

Different FMCG categories should have different trade schemes. Lets take few categories.

1. Atta: Quantity Purchase Scheme will work here. This will have different slabs and will have higher encentive for higher slabs. Eg. On buy of 10 tonnes of Atta for a period of 2 months, 5 % additional discount will be given and a washing machine will be given

2. Salt: Its more of a wholesale driven category, where price is a crucial dimension. Just by cutting 30 paisa on a Kg of Salt, respective companies can increase their sales

3. biscuits: Here trade schemes are in form of some discount if they clear the bill on time. Its called CD - Cash Discount - normally companies give 1% CD. but its very important to understand that its more of a consumer pull category and trade push dosent work here

4. Soft Drinnks: QPS works here as well.

More discussion on this topic on FMCG Marketers.

5 Comments:

Blogger Nitin Kochhar said...

Soft Drink Industry
1. 1 bottle free with i crate of cold drinks
2. 24+2 empty bottles
3. Something interesting - Buy empty bottles of competition to places ones own
4. Incentive for exclusive visibility

March 02, 2007 2:27 PM  
Blogger ch satish Kumar said...

Dear Sir,
Could you pls tell me that how can we calculate scheme percentage margins on 24+2

December 13, 2013 9:18 PM  
Blogger Sajjad Ali said...

Dear Sir,
Could you please tell me how to calculate the scheme buy 20pieces and one piece of diaper free

June 14, 2014 9:16 AM  
Blogger Sajjad Ali said...

Dear Sir,
Could you please tell me how to calculate the scheme buy 20pieces and one piece of diaper free

June 14, 2014 9:24 AM  
Blogger Bhupal Bista said...

Could you please tell me how to play trade scheme on milk and milk product

December 04, 2014 10:17 AM  

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