Tuesday, October 25, 2005

Jassi and Rajyavardhan Singh Rathore, the new brand ambassadors of Coca Cola

Popular television character Jassi aka Mona Singh has been roped in as new brand ambassador for Coke along with Olympic silver medalist Rajyavardhan Singh Rathore.

Confirming this, Vikas Gupta, vice President, marketing, Coca Cola , said that Coke would soon be airing two separate campaigns featuring the two individually. However, Aamir Khan would continue to be associated with Coke’s advertising, clarified Gupta. Coke’s recent commercial featuring Aamir on the theme of ‘Piyo Sar Utha Ke’ has just broken on air with the brand proposition ‘Looking up to all good things in life.’ With Aamir already there to rev up the excitement what impelled the move to bring in new faces?

“Both Singh and Rathore are seen as achievers, as go-getters in real life. They have stepped out from the shadows of anonymity to fame by sheer dint of hard work and positive attitude. They are helping us strengthen our proposition of ‘Piyo Sar Utha Ke,’ with values they embody.”

Marketers can't stop innovating !!

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