Jassi and Rajyavardhan Singh Rathore, the new brand ambassadors of Coca Cola
Popular television character Jassi aka Mona Singh has been roped in as new brand ambassador for Coke along with Olympic silver medalist Rajyavardhan Singh Rathore.
Confirming this, Vikas Gupta, vice President, marketing, Coca Cola , said that Coke would soon be airing two separate campaigns featuring the two individually. However, Aamir Khan would continue to be associated with Coke’s advertising, clarified Gupta. Coke’s recent commercial featuring Aamir on the theme of ‘Piyo Sar Utha Ke’ has just broken on air with the brand proposition ‘Looking up to all good things in life.’ With Aamir already there to rev up the excitement what impelled the move to bring in new faces?
“Both Singh and Rathore are seen as achievers, as go-getters in real life. They have stepped out from the shadows of anonymity to fame by sheer dint of hard work and positive attitude. They are helping us strengthen our proposition of ‘Piyo Sar Utha Ke,’ with values they embody.”
Marketers can't stop innovating !!
Confirming this, Vikas Gupta, vice President, marketing, Coca Cola , said that Coke would soon be airing two separate campaigns featuring the two individually. However, Aamir Khan would continue to be associated with Coke’s advertising, clarified Gupta. Coke’s recent commercial featuring Aamir on the theme of ‘Piyo Sar Utha Ke’ has just broken on air with the brand proposition ‘Looking up to all good things in life.’ With Aamir already there to rev up the excitement what impelled the move to bring in new faces?
“Both Singh and Rathore are seen as achievers, as go-getters in real life. They have stepped out from the shadows of anonymity to fame by sheer dint of hard work and positive attitude. They are helping us strengthen our proposition of ‘Piyo Sar Utha Ke,’ with values they embody.”
Marketers can't stop innovating !!
posted by MarkOUT at 12:40 PM
2 Comments:
Hi Nitin Kochhar
Thanks for your blog. I am hunting for information on Health Products and I can see how I got to your Jassi and Rajyavardhan Singh Rathore, the new brand ambassadors of Coca Cola site, even though it is not all about Health Products. Your site is very interesting. It’s about time we got some of this information. Keep up the good work.
Mable
For youth generation this type of articles was totally bored but your article was fully different and realistic to the young generation for the future life.
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