Tuesday, May 09, 2006

FMCG in Middle East

In Saudi Arabia the food industry alone was worth some US$2.9 billion last year – an 11% increase on 2004, while in Dubai the growth is equally as impressive, with trade in foodstuffs increasing 128% in the past four years to reach almost US$5.5 billion.

200 professionals from the FMCG sector gathered in Dubai in April for the inaugural Retail News Middle East Awards, which were held in association with Aujan Industries.

The Retail News Middle East Awards were for 10 product category winners, ranging from baby products to frozen foods, hot and cold beverages through to toiletry and cleaning products, to recognise the very best in fast moving consumer goods in the Arabian Gulf.

The awards acknowledged products that are best sellers, and others that are changing the shape of their market segment. They also recognised the companies behind these products – companies that are investing in the region and helping to drive the Middle East’s FMCG sector forward.

For each of the nine product award categories a shortlist of up to seven nominees was created. This was done by combining the top three selling products in a segment, according to market research from ACNielsen, and two or more ‘wild card’ entries, which were chosen for delivering something beyond just great sales in the past 12 months.

1. Best Dairy Product of the Year: Danone for Activia and Actimel yoghurts, which contain pro-biotic bacteria to aid the digestive and immune systems.
2. Best Toiletry Product of the Year: FINE for its range of luxury tissue paper.
3. Best Baby Product of the Year: Pampers
4. Best Household Cleaning Product of the Year: Dettol
5. Best Innovation of the Year: Gillette for M3Power
6. Best Hot Drink of the Year: Lipton
7. Best Cold Drink of the Year: Rani beacause of innovative packaing
8. Best Frozen Food of the Year: Americana
9. Best Canned Food of the Year: California Gardens
10. Best Confectionery Product of the Year: Galaxy
11. Best Food Producer of the Year: Al Islami
12. Best Distributor of the Year: Global Export Marketing Company
13. Best Marketing Strategy: NTDE for Lays crisps

For more details visit ITP.


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