Sunday, March 11, 2007

Innovations in FMCG sphere: India

There are two types of innovations - Evolutionary and Revolutionary

A) Evolutionary: Its just an addition to some innovation/ launch etc done in past. Just take the example of Colgate Maxfresh. Its just an addition of a new attribute to the existing portfolio.

B) Revolutionary: It is something out of box - alltogether new where nobody has entered so far. Lets take an example of Lays Kukure where they did some innovation with Snack Foods category in FMCG. Other example is Salt Toothpaste - its exactly not revolutionary, but its really a different value propositions which consumers never thought of. This was possible after lot of R&D done in area of dental

Now think of weird innovations - some liquid which when applied on hands will remove all the germs and make your hand absolutely clean without even using water. It has an awesome utility - its is revolutionary. But here the important point is whether this is launched in right time to the right markets for set of consumers.

But definately there are untapped innovations which FMCG Marketers keep exploring to increase their business and move up the value chain.

DO you have some innovation in your mind. Do comment!!


Blogger deepak said...

soap with various deo ...which will work for more then 10 yrs

March 20, 2007 5:40 PM  
Blogger deepak said...

or re introduce the old product in a very different and creative way now a day movies are made.........i think people will try it atleast once....and the sale starts from once

March 20, 2007 5:43 PM  
Blogger mayank said...

A solar belt that can charge human body cells and can allow them to live even if they are hungry...

October 24, 2010 2:39 PM  
Blogger shiny said...

A hair dye which leaves your hair with jet black and lasts for years to come

April 09, 2011 10:50 PM  

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