Wednesday, August 31, 2005

Highest Spenders on Print in July 2005

JULY SPENT on Media

HP - 3.92 crores
Chate Coaching Classes - 3.3
IIPM - 3.2
IDFC - 2.9
Bajaj’s CT-100 - 2.9
Bajaj Discover - 2.6
Big Bazaar and Food Bazaar - 2.6
Hero Honda - Glamour - 2.3
Canara Bank - 2.3
Toyota Innova - 2.2

July saw around 34,000 brands buying space for display of their advertisements in the print media.

Do you think IIPM spending 3.2 crores is justified?
Has the spending by the above organizations reaped benefits for them ?

2 Comments:

Blogger Nitin Kochhar said...

There is a very interesting matrix: Visibility and Credibility. IIPM is very on credibility and low on credibility.

Thought:IIPM should work internally and then rock the world .. people will then actually recognize you !!

August 31, 2005 9:54 PM  
Blogger Nitin Kochhar said...

I think the spent is justified for most of them but IDFC and Canara Bank. I really dont understand will these guys actually get benefited out of this excercise !!

August 31, 2005 9:56 PM  

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