What are different roles of a marketer?

Now that we have understood the characteristics of a marketer, we need to understand the different roles of a marketer. The generic roles are as follows:

• Spot and choose right market segments (the T of STP)
• Differentiate Offerings
• Understand stakeholders philosophy
• Design competitive strategies
• Prepare customized offerings (trend of macro to micro marketing)
• Customer loyalty programs
• Prioritizing the customers
• Improving sales force productivity
• Measuring return on Investment from promotional campaigns
• Strategic Brand Management - Increasing Brand Equity by building stronger brands
• Market Research - ground work before making any marketing campaign
• Channel management (Retail & Distribution Management)

Area Sales Manager

1. Focuses on productivity of Working Capital and has to possess knowledge of costs or overheads of the product and the related statutory rules
2. He suggests system improvements for cost control and to improve service levels.
3. He is responsible for support to other functions in his specific product area and has to implement and champion various marketing and retailing initiatives undertaken in the field.
4. He has to have a working knowledge of sales management and a basic understanding of brand management and market development.

Brand Manager

1. He consistently focuses on productivity of Working Capital and has to possess knowledge of costs or overheads of the product and the related statutory rules
2. He suggests system-oriented improvements for cost control and to improve service levels.
3. He is responsible for support to other functions in his specific product area
4. Implement and champion various marketing and retailing initiatives undertaken in the field
5. He is responsible for developing the right marketing mix, achieving targets and designing marketing initiatives to generate or maintain demand
6. He develops and implements the brand communication package and advertising systems and is responsible for agency handling and accounting
7. He should be aware of the information systems involved in brand monitoring, possess market intelligence and focus on removing bottlenecks by improving the system
8. He should possess detailed knowledge of each market segment, their positioning and interpret consumer research findings to help in the commercialization of New Product Introduction
9. He should possess a basic understanding of sales management
   

Add roles left in the above list?