Chyawanprash Brand Extensions

The 250 crore chyawanprash market has seen lot of innovation happening in form brand extensions from Dabur and Emami Sona Chandi. We have seen the above companies launching Dabur Chyawanshakti and Sona Chandi Kesar Chyawanprash. Do you think that Indian market is ready for the launch of the above brands or is it too early?

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