ITC .. signed contract with O&M
O&M is the fourth agency to be signed on by ITC Foods in Bangalore. The agencies which are currently working on other ITC Foods brands in Bangalore are:
- McCann-Erickson
- FCB-Ulka
- Grey Worldwide
Reasons for getting the contract:
- Brand name
- Strong Presence in Bangalore
- Infrastructure
- Right people
Which other FMCG companies have gone for which media companies?
Why FMCG companies sign a particular media companies .. factor responsible?
posted by MarkOUT at 4:49 PM
2 Comments:
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