Thursday, September 01, 2005

ITC .. signed contract with O&M

O&M is the fourth agency to be signed on by ITC Foods in Bangalore. The agencies which are currently working on other ITC Foods brands in Bangalore are:
  • McCann-Erickson
  • FCB-Ulka
  • Grey Worldwide

Reasons for getting the contract:

  1. Brand name
  2. Strong Presence in Bangalore
  3. Infrastructure
  4. Right people

Which other FMCG companies have gone for which media companies?

Why FMCG companies sign a particular media companies .. factor responsible?


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