Thursday, September 01, 2005

Road Ahead for Emami - SONA CHANDI CHYAWANPRASH

History
Sona Chandi Chyawanprash was launched by Himani in 1999 positioned around the concept of "Surakshit tan, tez dimag"

Product Definition
Based on years of research by Himani Ayurveda Science Foundation, Sona Chandi Chyawanprash is fortified with the super power of Gold & Silver along with 52 rare herbs & minerals.

Brand Ambassadors
Sona Chandi Chyawanprash is endorsed by the Indian cricket team captain Saurav Ganguly & the bollywood hero Sunny Deol.

Product Benefits
Scientific way of herb collection, latest production methods ensure that the natural goodness of the herbs remain preserved. Rich in vitamins A, C, D3, Calcium, Iron, Protein, Carbohydrates, Sona Chandi Chyawanprash is an excellent immunity builder, it fortifies the entire system. Gold, Silver & Saffron the prime components, give Sona Chandi a distinct competitive edge. Other highly effective herbs like Brahmi, Haritaki, Amla, Arjuna, Apple juice, Pippali etc. make this Chyawanprash a true "Elixir of Life".

Issues
SCCP has not done well in West of Bengal and Bihar?
To undersand the brand better and to make a marketing plan for SCCP, we want inputs from all of you to comment on the following issues:
  • Brand awareness and recall with the product
  • Impact of advertisement
  • Consumption habits
  • Sales promotion and packaging
  • Solo positioning or complimentary positioning
  • Purchasing Frequency
  • Group vs Individual Influence

Looking forward for your responses, to design the Road Ahead for SCCP!!

1 Comments:

Blogger Nitin Kochhar said...

Chyawanprash consumption habits are seasonal and interlinked with milk consumption

Chawanprash was preferably consumed in winters with milk. This was a habit common to almost all the members present in the FGD. Major reason attributed by them was with respect to health and development of immune system especially required in winter due to cold.

September 06, 2005 2:51 PM  

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